Recipe Archive

RISCORE's May Recipe for Small Business Success

Top Ten Reasons Your Company must have a Website

1. Over 67% of all searches for products and services are now conducted online.
2. E-Commerce is quickly becoming the most utilized method of purchasing.
3. Unlike traditional methods of advertising, websites can show a variety of products and better represent your corporate message.
4. Email Campaigns are cost effective and highly effective avenues to reach new potential clients and keep in touch with existing clients. Having a web presence encourages people to leave their email contact information.
5. By building a CMS (Content Management System) on to the back end of your website, you’ll be able to update it with seasonal promotions and products much less expensively than direct mail campaigns.
6. Web sites let your clients learn about your expertise, your team, and what sets you apart from your competition.
7. You can ‘Cross Promote’ your business with businesses that offer complimentary products or services! When other sites link to you, it increases your traffic online.
8. Take advantage of all the new technology to personalize your message: Webcasts, Podcasts, Video and Audio, blogs and message boards are great new ways to communicate.
9. Web sites are ultimately less costly than other forms of advertising!
10. A web site it particularly pertinent for a small a/o new business owner because it can make you appear much ‘bigger’ than you are!